AIM: Apply concepts of basic semiotics and media literacy (i.e. the "media triangle"/see post on media and semiotics) to a study of advertisements for 英会話 (eikaiwa - English conversation) schools on Tokyo trains.
METHODS: 1) Gather data - photograph (and/or gain access to archives of) advertisements. 2) Transcribe text of documents in Japanese/ translate to English 3) Write English and Japanese analysis of advertisements simultaneously.
LIMITATIONS: 1) Data will be selective. It's unlikely I will be able to photograph every eikaiwa advertisement on every train line in all of greater Tokyo. Moreover, the photographs actually used in analysis will be limited to a select few. 2) With limited Japanese language proficiency, my translation and analysis will be skewed by English dominance.
NOTES: 1) Use a variety of resources to offset the limitations listed above. 2) This project could be done with a variety of themes. For example, Buddhism in advertising, advertisements for museums with Buddhist art collections, advertisements for tourism, or advertisements for music. 3) This project could be performed in a variety of locals. The picture here was taken in Chennai, India. What does it tell us about English schools there? (Tamil speaking friends, please help!)
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